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Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

post-recovery-panda-analysis

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

How to Speed Up the Link-Building Process

speed-up-link-building

Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly. Using Google Webmaster Tools means the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down. 0 Comments

Block Determination and Link Distribution

Jenga blocks

As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important. As Google gets better at determining what blocks within your website serve what purpose, links within your main content are becoming more important. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. 0 Comments

New robots.txt Tester Launches in Google Webmaster Tools

Google Webmaster Tools Robots.txt Tester

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions. It highlights errors disallowing Google from crawling pages, lets you edit your file, tests if URLs are blocked, and lets you view older file versions. 0 Comments

Quick Internal Linking Insight Using Google Analytics

Google Analytics list of pages

Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. 0 Comments

Fetch as Google Adds Page Rendering

Fetch as Google Rendering

Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

5 Googley SEO Terms – Do They Mean What You Think They Mean?

Bot

Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. 0 Comments

How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Redirect Path

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented. 0 Comments

Google Warns Against Sneaky Redirects in Updated Guidelines

manipulate

Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. 0 Comments

Matt Cutts on How Google Handles 404 & 410 Status Codes

Matt Cutts

In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. 0 Comments

Google Supports New Schema for Multiple Business Phone Numbers

google-mobile-search

Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing support, or bill payment) when listed on your website. Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing support, or bill payment) when listed on your website. 0 Comments

Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One

Matt Cutts

How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts. How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google's Matt Cutts. 0 Comments

Ecommerce SEO Tips for Unavailable Products From Google's Matt Cutts

Matt Cutts

What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites. What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites. 0 Comments

Google: Here's How to Make Infinite Scrolling Websites Search-Friendly

Infinite Scroll Duplication

Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination. Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination. 0 Comments

Index Your Content Faster With the Fetch as Google Tool

Fetch as Google

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. 0 Comments

Google Changes Smartphone User-Agent

Mobile Share of Organic Search by Engine

Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. 0 Comments

Google Webmaster Tools Now Finds Smartphone Crawl Errors

google-webmastertools

Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent. Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent. 0 Comments

Google Webmaster Tools Now Highlights Security Issues

Google Webmaster Tools Security Issues

A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue. A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue. 0 Comments