Articles on Google Website Optimizer

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5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

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Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results. Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web traffic reporting metrics, and focusing on business results. 0 Comments

A Simple Guide to Google Content Experiments

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Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. 0 Comments

Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

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In a keynote packed with tools and real-life persuasion marketing lessons, Digital Life Media Co-founder and CEO Susan Bratton's SES SF 2011 presentation on Conversion Triggers included a particularly sexy case study. In a keynote packed with tools and real-life persuasion marketing lessons, Digital Life Media Co-founder and CEO Susan Bratton's SES SF 2011 presentation on Conversion Triggers included a particularly sexy case study. 0 Comments

Google Hearts Agencies XOXOXO

Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? 0 Comments

Make ROI Your New Year's Resolution

Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. 0 Comments