Articles on Google Webmaster Tools

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Using "Mobile" Tools in Your SEO Strategy

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As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available. As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

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After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Links, FUD, and Webmaster Guidelines

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There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines. There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. 0 Comments

How to Speed Up the Link-Building Process

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Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly. Using Google Webmaster Tools means the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down. 0 Comments

SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Google Drops Authorship From Search Results

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Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users as we’d hoped." 0 Comments

The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

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The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. 0 Comments

Google Rolls Out Publisher Center to Improve News Discovery

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The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google News and, perhaps most importantly, that readers find the content. 0 Comments

Managing Your Robots.txt File Effectively

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Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

New robots.txt Tester Launches in Google Webmaster Tools

Google Webmaster Tools Robots.txt Tester

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions. It highlights errors disallowing Google from crawling pages, lets you edit your file, tests if URLs are blocked, and lets you view older file versions. 0 Comments

Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

Google Webmaster Tools No Return Tags

Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Google Webmaster Tools' new reporting feature helps identify common rel-alternate-hreflang issues: missing return links and incorrect hreflang values. 0 Comments

Google Expands Mobile App Indexing in Search Results

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Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators. Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. 0 Comments

7 Outstanding Content Marketing Tips for Small Businesses

What Content Works

Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement. 0 Comments