Articles on Google Trusted Stores

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Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

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Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap. Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap. 0 Comments

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Content Development Framework

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. 0 Comments

How to Build Your First Content Marketing Strategy

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Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. 0 Comments

Google Wants to Launch Trusted Stores in UK

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Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. 0 Comments

10 Killer SEO Landing Page Tips

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User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. 0 Comments

Matt Cutts: Merchant Quality to Affect Google Search Rankings

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Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. 0 Comments

Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester

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SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability. SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability. 0 Comments

Google Shopping: Why PLAs Aren't So Bad for Merchants

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While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. 0 Comments

Google as Your Identity Provider: Where Are We Now?

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The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to Google. So now what? The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to Google. So now what? 0 Comments

How to Find Authority Websites & Get Links From Them

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Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions. Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

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Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments

Google Acquires (and Shuts Down) Trust Seal Company KikScore

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Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. 0 Comments

Google AdWords Tests Trusted Stores Endorsements

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Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred” retailers participating in the Google's Trusted Stores’ program are taking part in this ad experiment. 0 Comments

Google Expected to Deliver Amazon Prime Competitor

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Google is looking to create a service that lets consumers shop for goods online and receive their orders within a day for a low fee. The move is a direct challenge to Amazon's Prime membership program that offers fast shipping for no extra charge. Google is looking to create a service that lets consumers shop for goods online and receive their orders within a day for a low fee. The move is a direct challenge to Amazon's Prime membership program that offers fast shipping for no extra charge. 0 Comments

Rule-Abiding Merchants Abandoned by Google Product Search

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After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. 0 Comments

Google Trusted Stores Launches with Etailer Grades, Free Purchase Protection

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Google launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service. Google launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service. 0 Comments

Research into Search and Branding: A Recap

If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. 0 Comments

Link Building via Word-of-Mouth

Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. Get people talking positively about your company or product and the links will follow. Here are some tips on how to increase exposure, branding, and build links all at the same time. 0 Comments

Coping with Search Engine Penalties

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. 0 Comments

Coping with Search Engine Penalties

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. 0 Comments