Articles on Google Tag Manager

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Publisher Guide for Adding Custom Variables in Google Tag Manager

Custom Variables

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. 0 Comments

Google Webmaster Tools: An Overview

GWT Site Dashboard

Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. 0 Comments

AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

AdMob Google Analytics Integration

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. 0 Comments

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

Google Tag Manager Adjusted Bounce Rate

Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags. Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags. 0 Comments

Organic Search Noticeably Absent From Google Analytics 2013 Summit

What is Missing

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. 0 Comments

Google Analytics Adds Mobile Capabilities to Tag Manager

google-analytics-icon

Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. 0 Comments

Top 5 Google Analytics Changes You Might Have Missed

analytics-overlay

These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new. These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new. 0 Comments

Google Tag Manager Helps You Sort Out Code Overload

google-tag-manager

Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code. Enter all your tags in one location, define on which page or pages a particular tag should appear and Google does the rest. Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code. Enter all your tags in one location, define on which page or pages a particular tag should appear and Google does the rest. 0 Comments