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5 New SEO Mantras to Replace Old, Inefficient Thinking

New Thinking

In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

matt-cutts-seo-mistakes

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Bing Webmaster Tools: An Overview

Bing Webmaster Tools Crawl Control

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. 0 Comments

Is it Time to Take a Machete to Your SEO Strategy?

machete-eric-enge

Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices. Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It's time to get clean and let go of bad SEO practices. 0 Comments

Google Penguin, the Second (Major) Coming: How to Prepare

i-heart-penguins

Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. 0 Comments

A Guide to Google's Think Insights

google-think-insights-website

Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention. 0 Comments

How Can Google Stop the Black Hats?

google-vs-the-black-hats

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it. 0 Comments

Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause

traffic-drop-google-analytics

Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. 0 Comments

Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

richard-petty-driving-experience-and-desmond-howard

Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion. 0 Comments

Why You Shouldn't Optimize Only for the Long Tail

Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. 0 Comments

SEO for Startups: Build Authority Offsite

How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. 0 Comments

Combining Trust and Relevance

When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? 0 Comments

SearchDay | Setting Expectations for SEO

Today's search engine marketing news and opinion: Setting Expectations for Search Engine Optimization; Better Targeting = Better Leads -- Demographics for SMBs; Yahoo Adds Targeting to Search and Content Ads; and more. Today's search engine marketing news and opinion: Setting Expectations for Search Engine Optimization; Better Targeting = Better Leads -- Demographics for SMBs; Yahoo Adds Targeting to Search and Content Ads; and more. 0 Comments

SearchDay | Assessing the Success of A Promotion

Today's search engine marketing news and opinion: Assessing the Success of Our Promotion; Yahoo! Search Soars in Japan; Google Launches New Image Search for iPhone, iPod Touch, and Android; and more. Today's search engine marketing news and opinion: Assessing the Success of Our Promotion; Yahoo! Search Soars in Japan; Google Launches New Image Search for iPhone, iPod Touch, and Android; and more. 0 Comments

SearchDay | What Should You Do When You Get Canned?

Today's search engine marketing news and opinion: What Should You Do When You Get Canned?; Improve Conversion Efficiency with Demandbase; Google Beta Tests Interest-Based Advertising; and more. Today's search engine marketing news and opinion: What Should You Do When You Get Canned?; Improve Conversion Efficiency with Demandbase; Google Beta Tests Interest-Based Advertising; and more. 0 Comments