Articles on Google products

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6 Ways to Get the Most Out of Your Search Marketing Agency

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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. 0 Comments

Google Privacy Policy: 36 Attorneys General Express Strong Concerns

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The National Association of Attorneys General said in an open letter to Google CEO Larry Page stating that the group had "strong concerns" with the the way Google plans to consolidate its multiple privacy policies into one single agreement. The National Association of Attorneys General said in an open letter to Google CEO Larry Page stating that the group had "strong concerns" with the the way Google plans to consolidate its multiple privacy policies into one single agreement. 0 Comments

New Google Privacy Policy Combines User Data From All Google Services

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A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to show more relevant search results and ads. A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to show more relevant search results and ads. 0 Comments

The Cost of Google's "Strategy of Everything"

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Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. 0 Comments

SEO and PPC: A Love-Hate Relationship

Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. 0 Comments