Articles on Google Play

RSS

Yahoo Acquires Local Recommendation App Zofari

zofari

The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. 0 Comments

How Vine Has Changed the Video Landscape in Just 12 Months

A Year on Vine

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. 0 Comments

Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

facebook-install-now-ads

With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI. 0 Comments

Google Launches Paid Music Streaming Service

google-play-music-listen-now

Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music. Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new music. 0 Comments

SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

app-store-icon

Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization. 0 Comments