Articles on Google Penguin

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The Myth of the Penguin "Penalty"

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I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm. I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. 0 Comments

The Great Disavow Debate

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The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think? The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think? 0 Comments

Press Releases Are Not an SEO Strategy

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Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely. Press releases are for journalists, not consumers, and it's time that press release syndication should be stopped entirely. 0 Comments

The Big Burden of Backlinks for Small Businesses

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Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links. Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

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In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Penguin 3.0: A Proven Roadmap to Recovery

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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Google Penguin 3.0 Likely in 2014, Says John Mueller

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In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Link Building: The Art of Persuasion

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The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? 0 Comments