Articles on Google Mobile

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The Continued Collision of Big Data with Mobile & Local

Big Data concept - mobile flying down a data tunnel

We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? We're seeing lots of other interesting technologies bubble up to better track the offline effectiveness of online and mobile ads like search. But is the data questionable when ad companies have a vested interest in reporting higher performance? 0 Comments

3 Strategies to Succeed in Today's Mobile Marketplace

hourly-revenue-per-click-by-device

Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace. Instead of holding mobile performance to the same standards as desktop and tablets, you should adopt an altered and more realistic set of KPIs. Here are three strategies to succeed in today’s mobile marketplace. 0 Comments

Smartphone Search Engine Crawlers & Mobile URLs

Example of different mobile phones

With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues. With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues. 0 Comments

10 MoLo Predictions for 2012: Deals, Social Sharing & Bloodbaths

Person operating a mobile phone and laptop

Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012. 0 Comments

Google's Battle for the Mobile Web

mobile-web-growth-1996-2010

Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. 0 Comments

How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

mobile-ad-networks

The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? The mobile ad landscape offers vast possibilities to national brands that want to promote their locations in order to generate leads, sales, and local awareness. Is a blind, premium blind, or blind ad network right for your brand’s mobile campaign? 0 Comments