Articles on Google Instant

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Google's Misogynistic Autocomplete Suggestions: Who's Responsible?

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A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You decide. A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You decide. 0 Comments

Keyword Mining: An Interview With SES San Francisco Speaker Bill Hunt

Bill Hunt

At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt shares some insights on where to find data and some tips and tricks for getting started with keyword research. At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt shares some insights on where to find data and some tips and tricks for getting started with keyword research. 0 Comments

Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results

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Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+. Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+. 0 Comments

How to do Awesome SEO Keyword Research for a Standard Website

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Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. 0 Comments

Google Allows Saved Search Settings Across Computers & Browsers

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Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences for use across multiple computers and browsers. Learn how to set it up. Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences for use across multiple computers and browsers. Learn how to set it up. 0 Comments

Google I’m Feeling Lucky Button Adds 8 New Options

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Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m Feeling Lucky button. Simply hover over the button and Google will send you to one of Google’s various other properties. Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m Feeling Lucky button. Simply hover over the button and Google will send you to one of Google’s various other properties. 0 Comments

Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

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A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. 0 Comments

One-Word Searches: Search Engines Doing More With Less

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We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is. We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is. 0 Comments

Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

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New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the goal of better understanding searcher behavior to guide paid and organic strategies. New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the goal of better understanding searcher behavior to guide paid and organic strategies. 0 Comments

4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

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Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will help create a connected devices marketing roadmap for retailers in a new retail digital ecosystem. Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will help create a connected devices marketing roadmap for retailers in a new retail digital ecosystem. 0 Comments

Google Testing New Search Results Page, Removes Icons

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Google is testing yet another new look for its search results pages, this time adding more white space beneath the search box where the word “Search” appears in red beneath the Google logo and the number of results appear under the search box. Google is testing yet another new look for its search results pages, this time adding more white space beneath the search box where the word “Search” appears in red beneath the Google logo and the number of results appear under the search box. 0 Comments

Top Google Ranking Captures 18.2% of Clicks [Study]

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A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. A new study from Slingshot SEO re-examines the value of the top position in Google’s organic search results. Their estimates for the top position are roughly half of figures provided by previous studies, however. Here are some potential reasons why. 0 Comments

Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011

Asia

A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011. A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011. 0 Comments

Google Instant Previews Now Include Flash Content

Google Instant Previews will now include Adobe Flash objects and other rich content. Previously, Flash components were represented as a little icon in the shape of a puzzle piece. Google Instant Previews will now include Adobe Flash objects and other rich content. Previously, Flash components were represented as a little icon in the shape of a puzzle piece. 0 Comments

Keyword Phrase Value: Click-Throughs vs. Conversions

Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. 0 Comments

Has Google Jumped the Shark?

Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). 0 Comments