Articles on Google Insights

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3 Ways to Invigorate Your Analytics

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Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right course of action. Here are three ways that most analytics analysis can be improved or things you may have overlooked. Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right course of action. Here are three ways that most analytics analysis can be improved or things you may have overlooked. 0 Comments

Gifting Online & Offline: Not Just Holidays Anymore

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Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays. Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays. 0 Comments

Analytical Measurement & SEO: Ignorance Isn't Bliss

Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends. Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends. 0 Comments