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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

21 Best FREE SEO Tools for On-Page Optimization

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To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal. 0 Comments

How to Train a Link Builder From Scratch

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Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link builder – even if they have little (or no) experience. Here's an in-depth lesson plan to help you train new link builders. 0 Comments

Link Building A-Z Guide – Definitions & Terms

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For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z. For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z. 0 Comments

Getting Published: The Search Marketer's Guide to PR

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A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

5 Basic Tips to Improve WordPress for SEO and the User Experience

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Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience. Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience. 0 Comments

Google's Knowledge Graph: Implications for Search & SEO

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The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to consider when creating and sharing content. The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics to help you judge your web presence and four factors to consider when creating and sharing content. 0 Comments

Mobile Landing Page Optimization - 10 Best Practices for Success

10 Ways to Make Your Landing Page Mobile-Friendly

Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience. 0 Comments

Lost on Google: Small Businesses Seek Answers After Penguin Update

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A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. 0 Comments

Facebook 101

The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. 0 Comments

Search Presents Challenges for Retailers

In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. 0 Comments

Optimizing Images for Search Engines

One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. 0 Comments

Video Search Made the Internet Star

The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. 0 Comments