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Orabrush YouTube Case Study: Screw Viral Videos

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Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience. Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience. 0 Comments

Expand Your PPC Reach With Google's Interest-Based Advertising

Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. 0 Comments

Is Retargeting Ready to go Mainstream?

We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two. We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google, and the growing maturity of digital. Part one of two. 0 Comments