Articles on Goals

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3 Ways to Help Prioritize Your SEO Efforts

Want Need Must Have

On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too. Prioritization can be a game changer. If you don't do it, you're doomed. The most successful SEOs are the ones who've mastered it. Here's how you can, too. 0 Comments

Combining Social & Content to Earn Visibility & Earn $$$

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Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. 0 Comments

8 Deciding Factors that Influence SEO Keyword Prioritization

Priority

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

A 5-Step Summer Review for Your PPC Account

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Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. 0 Comments

Google Analytics Streamlines Goals

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The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed. The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed. 0 Comments

SEO Reporting & Metrics: How to Prove Progress

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How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes. 0 Comments

New in Google Analytics: Real-Time Conversion Report

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Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal. Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal. 0 Comments

How to Configure & Track Google Analytics Goals for SEO

path-to-goal

There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking. There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal tracking. 0 Comments

Freeing Analytics from Your Digital Agency’s Closet

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Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that. 0 Comments

Thinking About a New Site? How to Set Killer (and Realistic) Goals

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A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. 0 Comments

Google Grants: An Introductory Search Advertising Guide for Nonprofits

Money in Pocket

Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available. Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available. 0 Comments

7 Questions To Expect From Your New PPC Manager

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So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. 0 Comments

Conversion Tracking vs. Google Analytics Goals

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Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google Analytics. Take a look at why you'd want to choose each method. Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google Analytics. Take a look at why you'd want to choose each method. 0 Comments

Google Analytics Gets Visitor & Goal Flow Chart Visualizations

Visitor Flow

This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize how users navigate through their sites. This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize how users navigate through their sites. 0 Comments

Measuring Success 101, Part 1

Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. 0 Comments

When and How to Outsource Your Small Business Search Marketing

Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. 0 Comments

Google Analytics 101, Part 1

How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. 0 Comments

Developing a Social Media Strategy 101, Part 1

Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. 0 Comments

PPC Integration, Part 1: Integrating PPC with E-mail

Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. 0 Comments

Setting Campaign Goals and Metrics for Success

The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you the importance of setting your initial metrics for success. The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you the importance of setting your initial metrics for success. 0 Comments