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Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

Writing for Search Engines

Writing for Search Engines

There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines. There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines. 0 Comments

Bid Management: The Day-Trading of the Paid Search World

There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: AdWords To Begin Crawling Landing Pages - Full Coverage Recap - SEW Live! - Expired Domains With Good Links - How Do We Fight Back Against The Google Monster? - Ask Now With Blog and Feed Search, and more. Links to the week's topics from search engine forums across the web: AdWords To Begin Crawling Landing Pages - Full Coverage Recap - SEW Live! - Expired Domains With Good Links - How Do We Fight Back Against The Google Monster? - Ask Now With Blog and Feed Search, and more. 0 Comments

Ask Debuts Blog & Feed Search

Ask's new blog and feed search offers a high-quality alternative for finding information in the blogosphere, with a number of unique tools not found on competing services. Ask's new blog and feed search offers a high-quality alternative for finding information in the blogosphere, with a number of unique tools not found on competing services. 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: Yahoo! and eBay Partner - Google Sends Out Class Action Settlement Info - Larry Page Sets Out His Vision - Opting Out Of Open Directory Listings At MSN - Say Bye-bye to Rankings and Hello to SEO Success! and more. Links to the week's topics from search engine forums across the web: Yahoo! and eBay Partner - Google Sends Out Class Action Settlement Info - Larry Page Sets Out His Vision - Opting Out Of Open Directory Listings At MSN - Say Bye-bye to Rankings and Hello to SEO Success! and more. 0 Comments

U.K. Search Marketing Environment Thriving

The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year, according to a new report from E-consultancy. The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year, according to a new report from E-consultancy. 0 Comments

The Value of Branded vs. Non-Branded Search Terms

New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign. New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign. 0 Comments

Searching for Images by Similarity

Searching for pictures needn't take a thousand words. An experimental search engine helps you find images based on colors, textures or characteristics similar to a reference image. Searching for pictures needn't take a thousand words. An experimental search engine helps you find images based on colors, textures or characteristics similar to a reference image. 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: Matt Cutts On Big Daddy: Major Message To SEOs - PPC Analytics Is Only Wishful Thinking - Yahoo: Where to Start with Link SEO - Microsoft's Ballmer: 5 years to catch Google, Yahoo, and more. Links to the week's topics from search engine forums across the web: Matt Cutts On Big Daddy: Major Message To SEOs - PPC Analytics Is Only Wishful Thinking - Yahoo: Where to Start with Link SEO - Microsoft's Ballmer: 5 years to catch Google, Yahoo, and more. 0 Comments

Learning Google's Advertising Tools

If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. 0 Comments

Curbing SEOs Who've Gone Wild

When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem? When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem? 0 Comments

Study: Search Marketers Wear Too Many Hats

Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. 0 Comments

Search Engines Forum Spotlight

Links to the week's topics from search engine forums across the web: Yahoo & Microsoft To Combine? - New Ask.com Commercials Starring Teoma's Founder - Amazon Ditches Google For Microsoft - Google Objects To Microsoft's IE7 Search Default - Thoughts On New Click Fraud Index & Network? and more. Links to the week's topics from search engine forums across the web: Yahoo & Microsoft To Combine? - New Ask.com Commercials Starring Teoma's Founder - Amazon Ditches Google For Microsoft - Google Objects To Microsoft's IE7 Search Default - Thoughts On New Click Fraud Index & Network? and more. 0 Comments

Do You Kebberfegg?

RSS feeds offer a great way to pull in interesting, relevant information—but finding good feeds can be a challenge. A goofy-sounding tool called Kebberfegg offers an elegant solution to that problem. RSS feeds offer a great way to pull in interesting, relevant information—but finding good feeds can be a challenge. A goofy-sounding tool called Kebberfegg offers an elegant solution to that problem. 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: Ask.com Chief Berkowitz Heads To MSN - With Google's New Big Daddy Index, Crawling is Changing - Are ALT Tags Back? - Changing Dynamic URLs to Static URLs - BabelFish Re-launches as Yahoo! BabelFish, and more. Links to the week's topics from search engine forums across the web: Ask.com Chief Berkowitz Heads To MSN - With Google's New Big Daddy Index, Crawling is Changing - Are ALT Tags Back? - Changing Dynamic URLs to Static URLs - BabelFish Re-launches as Yahoo! BabelFish, and more. 0 Comments

Search Engines Forum Spotlight

Links to the week's topics from search engine forums across the web: Is Textbook SEO Dead? - What Percentage of Brand Name Traffic Should Brand Names Get? - ClickTracks Appetizer Serves Up Free Site Analytics - What Factors Please The MSN Search Algorithm? - Yahoo Testing Pay Per Call, and more. Links to the week's topics from search engine forums across the web: Is Textbook SEO Dead? - What Percentage of Brand Name Traffic Should Brand Names Get? - ClickTracks Appetizer Serves Up Free Site Analytics - What Factors Please The MSN Search Algorithm? - Yahoo Testing Pay Per Call, and more. 0 Comments

Search Engines Forum Spotlight

Links to the week's topics from searchengine forums across the web: Google Confirms Mid-Page 'See Results For' Section No Longer A Test - How to Approach a Company About their SEO? - Google Buys Search Algorithm Invented by Israeli Student - Should SEO Be Part of Journalism 101? and more. Links to the week's topics from searchengine forums across the web: Google Confirms Mid-Page 'See Results For' Section No Longer A Test - How to Approach a Company About their SEO? - Google Buys Search Algorithm Invented by Israeli Student - Should SEO Be Part of Journalism 101? and more. 0 Comments

Microsoft Launches Windows Live Academic Search

Microsoft has rolled out Windows Live Academic Search, a targeted search service focused connecting students and researchers with peer-reviewed scholarly information. Microsoft has rolled out Windows Live Academic Search, a targeted search service focused connecting students and researchers with peer-reviewed scholarly information. 0 Comments

Searcher Behavior Research Update

Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. 0 Comments

An Evening with Danny Sullivan

A favorite session for many at Search Engine Strategies is the evening forum with Danny Sullivan, a lively give-and-take between the conference chair and show attendees. A favorite session for many at Search Engine Strategies is the evening forum with Danny Sullivan, a lively give-and-take between the conference chair and show attendees. 0 Comments