Articles on global strategy

RSS

Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

Macy's homepage

A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? 0 Comments

Is Your SEO Strategy Global?

Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. 0 Comments