Articles on global Internet usage

RSS

The Evolution of Audience Targeting: 3 Opportunities for Marketers

Audience Targeting

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments