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Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

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An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising. 0 Comments

Google Buys Facebook Marketing Company Wildfire

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Google has acquired Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand their social business and lands them in position as overlords of a wealth of Facebook marketing data. Google has acquired Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand their social business and lands them in position as overlords of a wealth of Facebook marketing data. 0 Comments