Articles on Geico

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30% of Traffic to Insurance Sites Came from Search in June

insurance-searches

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. 0 Comments

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

viral-video-chart-geico-hump-day-camel-commercial-happier-than-a-camel-on-wednesday

Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006. 0 Comments

GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

geico-hump-day-chart

A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. 0 Comments

Trademark vs. Search: Do you Soo...gle?

Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict. Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict. 0 Comments

Infoseek Promotes Directory

Infoseek now prefaces its raw search results with a " Best Bets" list of topics from its associated directory. Previously, these topical suggestions had appeared as "Related Topics," running along the left-hand side of the screen. Infoseek now prefaces its raw search results with a " Best Bets" list of topics from its associated directory. Previously, these topical suggestions had appeared as "Related Topics," running along the left-hand side of the screen. 0 Comments