Articles on GAP analysis

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A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

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Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. 0 Comments

5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

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SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. 0 Comments