Articles on FTC guidelines

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Matt Cutts Shares 4 Ways Google Evaluates Paid Links

Matt Cutts

Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video. Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video. 0 Comments

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

sempo-logo

Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. 0 Comments

Rating Search Engine Disclosure Practices

Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. 0 Comments

Search Advertising Disclosure Articles

Compilation of articles from Search Engine Watch and around the web on the topic of how search engines disclose paid listings to searchers. Compilation of articles from Search Engine Watch and around the web on the topic of how search engines disclose paid listings to searchers. 0 Comments

Going Beyond FTC Paid Inclusion Disclosure Guidelines

A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. 0 Comments

Going Beyond FTC Paid Inclusion Disclosure Guidelines

A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. 0 Comments

Report Shows Confusion Over Paid Listings

An anthropological report from Consumer WebWatch of 17 web surfers found confusion about disclosureof paid listings on search engines. Yet since last year, search engineshave made great strides in complying with FTC guidelines. An anthropological report from Consumer WebWatch of 17 web surfers found confusion about disclosureof paid listings on search engines. Yet since last year, search engineshave made great strides in complying with FTC guidelines. 0 Comments

The Search Engine Report - Number 79

This issue looks at coping with changes at Google, reported confusion over paid listings on search engines, and recaps top search engine stories from May 2003. This issue looks at coping with changes at Google, reported confusion over paid listings on search engines, and recaps top search engine stories from May 2003. 0 Comments

Report Shows Confusion Over Paid Listings

An anthropological report from Consumer WebWatch of 17web surfers found confusion about disclosureof paid listings on search engines. Yet since last year, search engineshave made great strides in complying with FTC guidelines. An anthropological report from Consumer WebWatch of 17web surfers found confusion about disclosureof paid listings on search engines. Yet since last year, search engineshave made great strides in complying with FTC guidelines. 0 Comments

The Search Engine Update - Number 150

This issue looks at coping with changes at Google, reported confusion over paid listings on search engines, and recaps top search engine stories from late May 2003. This issue looks at coping with changes at Google, reported confusion over paid listings on search engines, and recaps top search engine stories from late May 2003. 0 Comments

Ask Jeeves To Carry Google's Ads

A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. 0 Comments

Ask Jeeves To Carry Google's Ads

A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. 0 Comments