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Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

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Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

8 Changes to Google AdWords in 2012 You Shouldn’t Miss

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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. 0 Comments

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

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Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. 0 Comments

3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

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Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. 0 Comments

Claim Your SERP Real Estate With Google's Product Extension Ads

A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. 0 Comments

Search Presents Challenges for Retailers

In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader. 0 Comments

Shopping Search, Via Mobile Phone

Many popular shopping sites offer mobile versions of their search tools, which can be especially useful for those always on the go. Many popular shopping sites offer mobile versions of their search tools, which can be especially useful for those always on the go. 0 Comments

Google As News Archivist

Until recently, it was difficult to find news archives on the web more than 30 days old. That's changed in a big way with the advent of Google's News Archive search. Until recently, it was difficult to find news archives on the web more than 30 days old. That's changed in a big way with the advent of Google's News Archive search. 0 Comments

The 100th Birthday of the Press Release

The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations. 0 Comments