Articles on frequency capping

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Remarketing Across Ad Exchanges With DoubleClick Search

Secret key

DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. This feature in DoubleClick Search lets you retarget users via display channels after they have shown interest by clicking on your paid search ad. 0 Comments

Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

Google Display Network Remarketing: Convert The Prodigal Shopper

Shut Up and Remarket

Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. 0 Comments

5 Google Dynamic Remarketing Ads Best Practices

google-dynamic-remarketing-illustration

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. 0 Comments

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

shoes-visit-search

RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. 0 Comments

Hardcore PPC Tactics at #Pubcon

brad-geddes-pubcon-2012

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success. The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success. 0 Comments

Frequency Capping in AdWords Retargeting Campaigns

bullhorn

Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. 0 Comments

Unified Tracking: Making Sense of Display and Search Data

Arrow Chart

The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. 0 Comments

Making That Leap From Search to Display

Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the same ecosystem. Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display marketers must start to work more closely together to survive in the same ecosystem. 0 Comments

SearchDay: Link Building with Customers

Today's search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more. Today's search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more. 0 Comments

Ask the Search Engine: Coping with Fraudulent Pay-Per-Click Traffic

Pay per click search engines can bring lucrative, targeted traffic to your site, but how do they avoid abuse that can needlessly drive up your costs? Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Pay per click search engines can bring lucrative, targeted traffic to your site, but how do they avoid abuse that can needlessly drive up your costs? Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. 0 Comments