Articles on free traffic

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Google, I Think I Love You ... So What Am I So Afraid Of?

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What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify. What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify. 0 Comments

Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear

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Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. 0 Comments

3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

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Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. 0 Comments