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Ecommerce Title Tags: Top 5 Ways to Increase Clicks

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The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. 0 Comments

Google Product Ads Now Show 5 Products

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Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. 0 Comments

Rule-Abiding Merchants Abandoned by Google Product Search

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After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. After more than a month since Google Product Search began requiring shipping information for all products, Google still doesn't enforce the requirements, and merchants that made changes to become compliant are losing out on traffic and sales. 0 Comments

PPC Ad Strategies: How to Prepare for the 2011 Holidays

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Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are three things to focus on this holiday season. Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in just a few days, preparing your campaign strategy is critical. Here are three things to focus on this holiday season. 0 Comments

How to Leverage Product Inventory Feeds to Maximize PPC ROI

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Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. 0 Comments

How ‘Doing The Math’ Adds Up To Increased Online Revenue

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Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart math for your customers to increase the action. 0 Comments