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Benefits vs. Features: What Makes a Better PPC Ad?

apples-to-apples

When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? 0 Comments