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Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

Stop

Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. 0 Comments

Putting a Spring in Your Marketing Step

Spring Fever

Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen. 0 Comments

Bloggers: Making Spammers by Avoiding Spam?

spam-spam-spam

It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean all guest posting is bad though. Posts must be judged case by case. Yes, this takes time, but it’s worth it. It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean all guest posting is bad though. Posts must be judged case by case. Yes, this takes time, but it’s worth it. 0 Comments

How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

girl-on-typewriter

Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. 0 Comments

The 7 Principles of Bulk Outreach for Link Building

link-prospect-excavator

Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links. Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links. 0 Comments

Outreach Advice for Large Scale Guest Post Campaigns

Vacancy

Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement. Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle - outreach for placement. 0 Comments

The Promotion Recipe

Are your social media contacts numb to your promotions? Spice them up using these tips. Are your social media contacts numb to your promotions? Spice them up using these tips. 0 Comments

What Is the Desired Conversion Action?

Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. 0 Comments

From Free to Fee

A new blog is chronicling the web's transition from predominantly free sites to an ever increasing number that have established toll booths for access. A new blog is chronicling the web's transition from predominantly free sites to an ever increasing number that have established toll booths for access. 0 Comments