Articles on fraud

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Google Disabled 524M Bad Ads Last Year

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Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine's annual Bad Ads Report. Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014. 0 Comments

Click Fraud is a Small Problem in Search These Days

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Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. 0 Comments