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Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

5 Attribution Models

The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. 0 Comments

French Privacy Watchdog Fines Google €150,000

Google France

Google has been fined by the French data protection authority after it ruled that Google's privacy policy doesn't comply with the country's data protection laws. Google must publish an announcement of the decision on its France homepage for two days. Google has been fined by the French data protection authority after it ruled that the firm doesn't comply with the country's data protection laws. 0 Comments

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Location Bid Adjustments

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. 0 Comments

Google: 25,000 Government Requests for Data in First Half of 2013

Google Transparency report showing redacted FISA requests

Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. In total 42,500 user accounts were targeted and Google said 65 percent of requests led to some data being given up. Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. In total 42,500 user accounts were targeted and Google said 65 percent of requests led to some data being given up. 0 Comments

Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

gavel-keyboard

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites. A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites. 0 Comments

Google Changes Shopping Feed Specifications

google-shopping-cart

Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in July. Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in July. 0 Comments

Robert Doisneau Photos Featured in Google Doodle

Robert Doisneau 100th Birthday Google Doodle

Four pictures snapped by French photographer Robert Doisneau are highlighted on Google’s home page today. Doisneau, who was born 100 years ago today, essentially did at the time what Google now does on a grander scale with Google Street View. Four pictures snapped by French photographer Robert Doisneau are highlighted on Google’s home page today. Doisneau, who was born 100 years ago today, essentially did at the time what Google now does on a grander scale with Google Street View. 0 Comments

Google Fined in France Because Google Maps is Free

google-mallet

A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint. A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint. 0 Comments

Google Fined $65K in France for ‘Crook’ Autocomplete Suggestion

Google France

Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in French) as suggested searches. Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in French) as suggested searches. 0 Comments

Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

we-are-the-world

Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage. Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage. 0 Comments

Google Pays INRIX Millions to Improve Real-Time Traffic Data

google-nyc-real-time-traffic

Google has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced traffic data from more than 30 million sources. Google has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced traffic data from more than 30 million sources. 0 Comments

Google Panda Update Hits Europe: Which Sites Rose & Fell in Germany, France, Austria

scary-panda

Google's Panda update has now launched around the world in all but three languages. Here’s a look at some new statistics showing which websites in Germany, France, and Austria were hit and rewarded as a result of the expanded Panda rollout. Google's Panda update has now launched around the world in all but three languages. Here’s a look at some new statistics showing which websites in Germany, France, and Austria were hit and rewarded as a result of the expanded Panda rollout. 0 Comments

Google Celebrates French Independence With Bastille Day Doodle

Bastille Day 2011 Google Logo

Today on Google France, a special Google logo recognizes the national Bastille Day celebration and embraces its symbols. Google has celebrated the event since 2000 – the longest running Doodle for a national celebration outside of the U.S. Today on Google France, a special Google logo recognizes the national Bastille Day celebration and embraces its symbols. Google has celebrated the event since 2000 – the longest running Doodle for a national celebration outside of the U.S. 0 Comments

Google Makes Big Changes to Product Search Feeds

Google Product Search Logo

E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. 0 Comments

Father's Day 2011 Google Logo: A Tie for Dads

Fathers Day 2011 Google Doodle

Happy Father's Day to Dads everywhere! Just as it has done since 2000, Google has posted a special logo for that special third Sunday every June dedicated to honoring fathers. Google's Doodle is appearing in numerous countries today around the world. Happy Father's Day to Dads everywhere! Just as it has done since 2000, Google has posted a special logo for that special third Sunday every June dedicated to honoring fathers. Google's Doodle is appearing in numerous countries today around the world. 0 Comments

Translating Keywords Should Never EVER Happen

Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that. 0 Comments