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How to Hire (and Keep) Digital Marketing Talent in 2014

Digital Talent

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. 0 Comments

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

search-sem-seo-word-cloud

SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. 0 Comments

5 Ways to Make Web Analytics Data More Insightful

what-can-i-do

Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable. 0 Comments

MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold

magicubes

MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them before they are manufactured and shipped. The result: double-digit growth and long-lasting ROI. MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them before they are manufactured and shipped. The result: double-digit growth and long-lasting ROI. 0 Comments

Search Industry: Best of the Decade

This decade saw Google, Facebook, and YouTube thrive, as well as many ups and downs. What's next for the search industry? This decade saw Google, Facebook, and YouTube thrive, as well as many ups and downs. What's next for the search industry? 0 Comments

500 Reasons the Travel Search Industry is About to Explode

As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. 0 Comments

AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. 0 Comments

AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. 0 Comments

Search Engine Marketing and Branding

Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? 0 Comments

Search Engine Marketing and Branding

Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? 0 Comments