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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

Shopping Cart

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. 0 Comments

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

SES Atlanta 2014

The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing. SES Atlanta will expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. 0 Comments

Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

Adobe Experience Manager

Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. 0 Comments

The Ultimate Entrepreneur’s SEO Checklist for 2014

Swim With the Sharks - Entrepreneurs SEO Guide

How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. 0 Comments

5 Ways to Sell SEO to Your CMO

CEO COO CFO CMO CIO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

Data Binary

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. 0 Comments

How Personalizing Websites With Dynamic Content Increases Engagement

Amazon Related to Items You've Viewed

Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI. 0 Comments

Investing in Big Content Assets for Big Returns

Balsamiq Images

Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. 0 Comments

Understanding Search Analytics: Making Better, Data-Driven Decisions

complex-consumer-covario-infelctionpoint

At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven decisions. At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven decisions. 0 Comments

Future of Search & Content Marketing: Expand Your Mindset

niche-search-engines-covario-inflectionpoint

As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. 0 Comments

7 Ways to Get More Links From Every Piece of Content You Produce

content

Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. 0 Comments

From Rank to Revenue: Qualitative & Quantitative Earned Media

conversion-roi-organic-search

Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. 0 Comments

GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

geico-hump-day-chart

A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013. 0 Comments

Integrating Owned, Earned & Paid Media For Better SEO

us-search-engine-ranking-factors-2013-by-searchmetrics

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. 0 Comments

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Reaching the Golden Mean of Branded to Non-Branded Traffic

golden-spiral

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. 0 Comments

Digital Disruption is Affecting Search Marketing: Are You Ready?

disruption

Whether it’s QR codes or innovative apps, digital disruption is here – and it’s already transforming traditional search marketing. It's a great opportunity for agile innovators. Here’s how search marketers can combat digital disruption. Whether it’s QR codes or innovative apps, digital disruption is here – and it’s already transforming traditional search marketing. It's a great opportunity for agile innovators. Here’s how search marketers can combat digital disruption. 0 Comments

Is rel=author Really a Good Way to Judge Sources of Good Content?

brand-content-marketing-graph

Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. 0 Comments

Even In-House SEO Superheroes Need Tools

seo-superman

In-house SEOs need agile tools and adaptability to meet the demanding marketplace and expectations set forth by company executives. Look at the available solutions, so when the time comes you’re ready to convince the company why you need it. In-house SEOs need agile tools and adaptability to meet the demanding marketplace and expectations set forth by company executives. Look at the available solutions, so when the time comes you’re ready to convince the company why you need it. 0 Comments

Is IT in Your In-House SEO Circle?

seo-it-circle

It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. 0 Comments

Why Marketers Must Care About Site Speed

Yottaa Infographic - Winners & Losers Separated by Milliseconds

Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in the Internet as a lead and revenue source means it is increasingly important to ensure your pages load fast Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in the Internet as a lead and revenue source means it is increasingly important to ensure your pages load fast 0 Comments