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Converged Media in Marketing Starts With Breaking Down Silos

Impact of Converged Media SES San Francisco Keynote Panel

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. 0 Comments

3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

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Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. 0 Comments

Google Affiliate Network Shutdown: Who Profits?

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Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. 0 Comments

Bing Offers 5 Tips for Google Penguin & Panda Victims

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Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point. Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point. 0 Comments

Want Big SEO Results? You Need Big SEO Ideas

If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. 0 Comments