Articles on focus groups

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2 Ways to Implement UX Methodology Into Your SEO Tactics

Macaroni and Cheese

User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. User experience is the cheese to SEO's macaroni. They can exist separately, but together they're deliciously awesome. To start integrating UX steps into your SEO tactics, here are your best options for conducting user research and usability testing. 0 Comments

The Quick Guide to Developing Customer Personas

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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas. 0 Comments

Googling = Research for 94% of Teen Students [Study]

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Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time. 0 Comments

Putting the 'Search' in Research

Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. 0 Comments

Uncovering Site Problems for Landing Page Optimization, Part 2

Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. 0 Comments

Rules of Engagement: Creating Effective Content

Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need a marriage of copywriting quality and optimization. He's how to reach your desired result. 0 Comments