Articles on Focus

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10 Tips to Help Small Marketing Teams Kill It

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While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things. While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things. 0 Comments

Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords

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Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). 0 Comments

SEO vs. PPC Debate -- Which Do You Prefer?

There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? 0 Comments

Landing Page Optimization -- Insource or Outsource?

Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? 0 Comments