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Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

US Mobile Search Ad Spending 2012-2018

Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report. Google's dominance in paid search is taking a hit and is forecast to fall to 64.2% by 2016. Mobile ad spending is forecast to hit $28.41 billion by 2018. 0 Comments

The Difference Between App to App and Web to App Advertising

Mint Mobile App Install Ad Showing in Twitter App

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. 0 Comments

Record Breaking 1.76 Billion App Downloads Over Holidays

mobile-apps

Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013. 0 Comments