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Financial Services PPC Ads: Words That Work [Study]

Financial Institutions Ad Performance Heatmap All Devices

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Bing Ads research reveals the top PPC ad word choices for financial institutions, insurance, and loans and lending categories to increase click-throughs. 0 Comments

Search Revenues Hit $8.7 Billion in First Half of 2013

Historical Revenue First Half of 2013

The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012. 0 Comments

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google Click to Call Buttons

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. 0 Comments

'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

Understanding Geo-conquesting

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. 0 Comments

Financial Services PPC Ad Copy Breakdown [Study]

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A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. 0 Comments

Local Search Insights: What Are Consumers in Your Local Area Searching For?

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Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012. 0 Comments

Google Rolls Out Car Insurance Comparison Shopping in UK

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Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering from the search giant, joining bank accounts, hotels and credit cards. Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering from the search giant, joining bank accounts, hotels and credit cards. 0 Comments

Why Tablets Should be a Core Component of Your Paid Search Strategy

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Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. 0 Comments

4 Key Trends That Will Drive Financial Services PPC in 2012

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With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will flourish in this time when consumers are fragmented and traditional ways of measuring performance no longer apply. With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will flourish in this time when consumers are fragmented and traditional ways of measuring performance no longer apply. 0 Comments

Siri, What Can You Teach Search Marketers?

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Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by frequently combing through your search query reports and use this to drive content, bidding, and strategy. Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by frequently combing through your search query reports and use this to drive content, bidding, and strategy. 0 Comments

4 SEO Recommendations for More Effective B2B Website Industry Sections

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B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. 0 Comments

DuckDuckGo Questions Quality, Accuracy Of Search Engine Traffic Numbers

Gabriel Weinberg avatar

Gabriel Weinberg, founder of new search engine DuckDuckGo, noted in his blog the hundreds of thousands of bogus searches being done at his engine and wonders if these numbers are being counted by other search engines as part of the traffic totals. Gabriel Weinberg, founder of new search engine DuckDuckGo, noted in his blog the hundreds of thousands of bogus searches being done at his engine and wonders if these numbers are being counted by other search engines as part of the traffic totals. 0 Comments

Bing Ads Show Strength in Key Verticals

While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. 0 Comments