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A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

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Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. 0 Comments

Fortune 100 Companies Not Measuring Up in Mobile [Study]

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The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores. The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores. 0 Comments

Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

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Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. 0 Comments

Matt Cutts: Merchant Quality to Affect Google Search Rankings

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Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. 0 Comments

Google Takes 'Top Global Brand' Title from Apple [Study]

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Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. See the rest of the results of General Sentiment’s Global Brands Report for Q2 2012. Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. See the rest of the results of General Sentiment’s Global Brands Report for Q2 2012. 0 Comments

Yahoo: Labor Day Searches Down vs. Last Year [Stats]

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Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, vacations, and food. Here’s at look at the search trends. 0 Comments

Audience Targeting Strategies for LinkedIn Ads

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According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. 0 Comments

Super Bowl XLII Ads – Where's the URL?

Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. 0 Comments

Search Marketing & the Spanish Speaking Internet

Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That's right, Spanish speaking Internet users. Search en Espanol. 0 Comments