Articles on Federal Trade Commission

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FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

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The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. 0 Comments

FTC Giving Native Advertising a Closer Look

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The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. 0 Comments

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

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Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. 0 Comments

Italy Antitrust Chief Warns of Google Publishing Monopoly

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Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to Internet media companies, like Google, who are now competing with publishing houses. Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to Internet media companies, like Google, who are now competing with publishing houses. 0 Comments

Google Adds AdMob Mobile App Inventory to AdWords

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Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago. 0 Comments

Google Reveals Argentina, South Korea Investigations

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In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over Google's mobile and advertising business). In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over Google's mobile and advertising business). 0 Comments

Google Blames FCC for Street View Investigation Delays

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Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and resulted in Google paying a $25,000 fine. Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and resulted in Google paying a $25,000 fine. 0 Comments

Yahoo Begins Honoring Browser Do-Not-Track Signals

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The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. The ad sector, Federal Trade Commission, and U.S. Commerce Department have thrown their weight behind Do Not Track. Now Yahoo has begun rolling out global support for the Do Not Track standard, and expects to complete the process by early summer. 0 Comments

Google, Apple, Microsoft Agree to Mobile App Privacy Changes

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Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple, and Microsoft have agreed to improve privacy protections for their customers. Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple, and Microsoft have agreed to improve privacy protections for their customers. 0 Comments

Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

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Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer Privacy Bill of Rights was also introduced. Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer Privacy Bill of Rights was also introduced. 0 Comments

FTC on Mobile Apps: Will Android, Apple Please Think of the Children?

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The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace. The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace. 0 Comments

Google Responds to Privacy Policy Backlash: Don't Log In

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For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests. For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests. 0 Comments

Google Lobbying Spend Hits New High

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Google nearly doubled their year-over-year spend on lobbying this quarter, forking out $2.4 million as their troubles with the Federal Trade Commission and Department of Justice continue. This year alone, Google has spent $5.9 million on lobbying. Google nearly doubled their year-over-year spend on lobbying this quarter, forking out $2.4 million as their troubles with the Federal Trade Commission and Department of Justice continue. This year alone, Google has spent $5.9 million on lobbying. 0 Comments

Inside Google's Debate Over Search Retargeting

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Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? 0 Comments

FTC Investigating if Google Jacked Up AdWords Rates on Microsoft

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As Eric Schmidt prepares to testify before the U.S. Senate today, new details are out about the Federal Trade Commission’s investigation. Microsoft alleges that Google has illegally inflated advertising rates for Microsoft, Bloomberg reports. As Eric Schmidt prepares to testify before the U.S. Senate today, new details are out about the Federal Trade Commission’s investigation. Microsoft alleges that Google has illegally inflated advertising rates for Microsoft, Bloomberg reports. 0 Comments

Google's Purchase of Motorola More About Patents Than Hardware

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Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the Android hardware OEMs from the plethora of lawsuits filed by Apple, Microsoft, and others. Motorola mobility has over 14,000 patents and another nearly 7,000 pending, all of which help protect Google's Android mobile OS platform and all the Android hardware OEMs from the plethora of lawsuits filed by Apple, Microsoft, and others. 0 Comments

Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo?

Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? 0 Comments

Online Advertising: The End of Cookies?

Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. 0 Comments