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Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Paid and Organic Overlap 2010-2014

With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

pharmacy-pills

Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

Good Riddance, 2009

Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. 0 Comments