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The Evolution of Audience Targeting: 3 Opportunities for Marketers

Audience Targeting

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

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RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. 0 Comments

New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting

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Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. 0 Comments

5 Key Points to Consider When Choosing a Demand-Side Platform

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With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. 0 Comments

Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months'

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The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. 0 Comments

Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns

Google Enhanced Campaigns Smartphone to Store

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. 0 Comments

5 Important Points About Real-Time Bidding

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Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. 0 Comments

Align These 3 Creatives to Drive More Conversions

creative-thinking

There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience. 0 Comments

Search Retargeting Arrives on Facebook’s Advertising Exchange

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The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers. The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers. 0 Comments