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Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

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As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? 0 Comments