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5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

Special Delivery from Amazon's Doorstep Drones

amazon-delivery-drone

Amazon announced plans for a futuristic fleet of delivery drones that would drop purchases in 30 minutes or less. Amazon CEO Jeff Bezos said the service is only about five years away, but critics speculate the launch of such a service is too idealistic. Amazon announced plans for a futuristic fleet of delivery drones that would drop purchases in 30 minutes or less. Amazon CEO Jeff Bezos said the service is only about five years away, but critics speculate the launch of such a service is too idealistic. 0 Comments

A Great Strategy to Create In-Depth Evergreen Content

In-depth Articles and Evergreen Content

The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action. The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

google-catalogs

Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How B2B Tech Buyers Research Purchases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. 0 Comments

Google Shutting Down AdSense for Feeds, Classic Plus, More Services

google-bouncing-balls-logo

Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, and Places Directory, an Android app for finding things locally. Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, and Places Directory, an Android app for finding things locally. 0 Comments

Top 20 Conversion Optimization Tips

conversion-optimization

Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more. Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to test, potential pitfalls to avoid, and more. 0 Comments

Internal Linking, the Other Linking

sign-post-this-that-way

In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor. In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor. 0 Comments

Resources for Learning About PPC

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A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC – newbie or seasoned hand – continue learning, keep up to date on changes, or refresh their knowledge. A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC – newbie or seasoned hand – continue learning, keep up to date on changes, or refresh their knowledge. 0 Comments

Preparing Your Small Business Site For SEO

A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. 0 Comments

Search Engines and King Content

Thousands of articles, books and forum entries detail how to make your site search engine friendly, but ultimately, one rule stands above the rest: Content is king. Thousands of articles, books and forum entries detail how to make your site search engine friendly, but ultimately, one rule stands above the rest: Content is king. 0 Comments

Fun With Google's APIs

A free tutorial from IBM shows you how to develop your own applications that harness the behind the scenes capabilities of one of the web's most powerful search engines. A free tutorial from IBM shows you how to develop your own applications that harness the behind the scenes capabilities of one of the web's most powerful search engines. 0 Comments