Articles on Fail

RSS

3 Ways We Failed at B2B PPC in 2014

toy-soldier-ppc

In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

Typewriter Man Smoking Pipe

If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

How to Turn Your Failed Tests into Winners!

Running Toward Finish Line

Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed. Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed. 0 Comments

How to Recover from a PPC Test That Crashed & Burned

plane-crash-and-burn

One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; most importantly – what was learned. One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; most importantly – what was learned. 0 Comments

Creating Win-Win Link Building Scenarios

link-building-win-win

Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one way to overcome misaligned incentives and wasted effort. Here’s how to motivate linkers and link builders. Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one way to overcome misaligned incentives and wasted effort. Here’s how to motivate linkers and link builders. 0 Comments