Articles on Eye-Tracking

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Google Places: How Eye Tracking Heats Up Conversions and Clicks

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How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions. How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with reviews get more attention? Do people really look at the maps? A new study tries to answer these questions. 0 Comments

Google Eye-Tracking Study Highlights Impact of Local/Places Results

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SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. 0 Comments

Uncovering Site Problems for Landing Page Optimization, Part 2

Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. 0 Comments