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AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

AdMob Google Analytics Integration

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. 0 Comments

Google Analytics Finally Gives Developers Content Experiments API

google-analytics-content-experiments-overview

The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs. The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs. 0 Comments

5 Tips to Take PPC Ad Testing to the Next Level

Test Tubes

Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck. Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck. 0 Comments

Google Improves Content Experiments in Analytics

google-analytics-view-experiment-settings

Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up relative URLs, copy a previous experiment and see graphs for metrics like site usage, goal set and ecommerce. Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up relative URLs, copy a previous experiment and see graphs for metrics like site usage, goal set and ecommerce. 0 Comments

Success Through Testing: Don’t Forget the Scientific Method

Test Tubes

The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. 0 Comments

Bing Gets a New Home Page

bing-new-home-page-sept-2011

Bing has released a new version of their home page that removes some clutter, adds mobile-friendly elements, and moves most navigation to the explore bar. This move and other experiments may indicate that Bing HTML5 is coming soon. Bing has released a new version of their home page that removes some clutter, adds mobile-friendly elements, and moves most navigation to the explore bar. This move and other experiments may indicate that Bing HTML5 is coming soon. 0 Comments

Google AdWords Editor 9.5 Released

google-adwords-editor-logo

Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants greater control over experiments, and adds support for location extensions. Here’s an overview. Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants greater control over experiments, and adds support for location extensions. Here’s an overview. 0 Comments

YouTube Experiment on Cosmic Panda

The Cosmic Panda

One of YouTube's new experimental interfaces is receiving a lot of attention from both the YouTube audience and Google itself. The new look and layout, titled "Cosmic Panda," radically re-structures the YouTube interface. One of YouTube's new experimental interfaces is receiving a lot of attention from both the YouTube audience and Google itself. The new look and layout, titled "Cosmic Panda," radically re-structures the YouTube interface. 0 Comments

Lies, Damned Lies, and Statistics in Landing Page Optimization

The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. 0 Comments

WWW9 Features Search Papers

Those looking for technical papers relating to search should head over to the proceedings of the recent Ninth International World Wide Web Conference, which was held from May 15 to 19. I've highlighted a few documents that seemed particularly interesting, but even more can be found via the table of contents, below. Those looking for technical papers relating to search should head over to the proceedings of the recent Ninth International World Wide Web Conference, which was held from May 15 to 19. I've highlighted a few documents that seemed particularly interesting, but even more can be found via the table of contents, below. 0 Comments