Articles on experimenting

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A Simple Guide to Google Content Experiments

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Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. 0 Comments

Google Tests a "Double Scroll" Interface

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Google is experimenting with another new look for their search page. This alternate version has an independent scroll-bar for the left-column options and features a slightly cleaner overall design that drops Google's vertical search icons. Google is experimenting with another new look for their search page. This alternate version has an independent scroll-bar for the left-column options and features a slightly cleaner overall design that drops Google's vertical search icons. 0 Comments