Articles on experiment

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Easy Landing Page Testing Using DoubleClick Search

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Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

Bing Boards: New Search Experiment Highlights 'Inspiring Content'

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With Bing Boards, which resembles a sort of inline image slide show, Bing is experimenting with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results. With Bing Boards, which resembles a sort of inline image slide show, Bing is experimenting with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results. 0 Comments

Google AdWords Experiments with a Click Count Feature

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Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent experiment includes an extra line in the search ad: "X clicks for this advertiser." Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent experiment includes an extra line in the search ad: "X clicks for this advertiser." 0 Comments

AdWords Campaign Experiments: Details and Pitfalls

Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. 0 Comments

7 Tips for Training Link Developers

Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics. Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics. 0 Comments