Articles on Excel spreadsheet

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How Can Good PPC Managers Become Great PPC Managers?

Good to Great

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great. What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to great. 0 Comments

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

Trended GWT Search Query Data

Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. 0 Comments

Searcher Personas: A Case for User-Centric SEO

interpersonal-sign

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. 0 Comments

4 SEO Tips for Launching a New Website and New Brand

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Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey. Launching a new website is hard. Launching a new brand with that new website can be downright madness. There's a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here's an inside look at the journey. 0 Comments

How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

keep-calm-no-politics-just-insights

Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model. Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model. 0 Comments

Where to Find the New Google AdWords Competitive Advantage

giant-swiss-army-knife

When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what’s at the ends of the pipe will become far more important than the pipe itself. 0 Comments

Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords

low-hanging-fruit-juicy-roi

Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). 0 Comments

The 5-Step Plan to PPC Prioritization for Maximum Profits

priority-rubber-stamp

These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. 0 Comments

Five Questions A Good Link Builder Should Be Able To Answer

a-plus-test

The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions. The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions. 0 Comments

SEO Friendly Site Structure – If You Build it, Will They Come?

Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. Your site's content is at the heart of what your site will rank for, and how well it will rank. But visitors will only come if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. 0 Comments

Searching for a Sense of Place

Whether you're looking for the London in England, Texas or on the atoll of Kiritimati, an online gazetteer can help you locate just the geographic details you need. Whether you're looking for the London in England, Texas or on the atoll of Kiritimati, an online gazetteer can help you locate just the geographic details you need. 0 Comments