Articles on Evolution

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How Content Marketing Is Changing & What We Can Do to Be Ready

Measuring the Business Impact of Marketing Spending

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? 0 Comments

Reach and Frequency: SEO Secret to Brand Building on Google?

evolution-computer-age

SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings? SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings? 0 Comments